If you’re a TikTok user, you might have already noticed the new change. But, for those who haven’t and want to know more, you’ve come to the right place. 

The latest feature allows users to upload 10-minute videos, which means you can create longer, more in-depth videos for your followers. Yay!

A significant reason TikTok has become so popular — with over 1 billion monthly active users — is because it offers a feed of entertaining, bite-sized videos of under a minute that is algorithmically tailored to users’ interests.

Here’s an overview of what else has changed with TikTok’s video features and how you can make the most of them. Keep reading to find out. 

TikTok— A World of Creativity

TikTok continues to enable content creators with opportunities to experiment with their content and engage followers for more extended periods. First, it was 15 seconds, then the video limit increased to 60 seconds — 1 minute, and later, it was three minutes. The platform has now increased the initial limit by 40x – extending the maximum length of a single video up to 10 minutes.

These changes came out less than a year after TikTok’s last limit increase and YouTube’s announcement of surpassing 5 trillion views since TikTok’s rival, Shorts debuted in the industry.

The latest feature is a testament to Tiktok’s continued resilience in the face of adversity and growing competitors. Just like any young and innovative company, TikTok wants to stay on top of the competition; rival platforms include some of the following names: 

• YouTube
• Quibi
• Vigo Video
• Byte

The company plans to integrate its short-form algorithm for that vertical feed with its long-form algorithm, which isn’t as easy as it looks. The change will help expand TikTok’s content production options and create opportunities for original programming. If you want to stream content in high-quality, check out Spectrum packages that let you access download speeds from up to 200 Mbps to 1000 Mbps. Spectrum customer service will help you to get more details on it.

How Beneficial is this Move for TikTok? 

The increase in the time limit is undoubtedly beneficial for TikTok because content production will boost engagement times. In addition, the app is now fishing in a bigger sea and baiting users, giving its competition a run for their money and viewership. As a result of this change, TikTok will likely see an influx in users, which is excellent news for businesses and individuals looking to expand their footprint on the app. 

How are Netizens responding? 

So far, the response to the 10-minute videos is positive. If you are a TikTok business, this is your chance to shine. 

However, there are some whether long-form content would be well-received in the vertical format or if the app needs to create a dedicated page for longer videos?

TikTok is often referred to as the “dopamine factory” because of its quick entertainment hits; there’s slight contention that users could get bored of the platform’s long-form content. But that isn’t deterring the app from innovating and pushing its creative boundaries. 

Suppose the ten-minute videos can help TikTok increase the average watch time even by a few seconds. In that case, traditional advertisers may consider switching to the platform for narrative-based content. 

What’s Next? 

The officials are always on the lookout for innovative ideas for community building and making the TikTok experience more enriching for users.

They’re excited for the feature to start rolling out in the hopes that it would unleash a wave of long-form content for TikTok fans around the globe. 

TikTok is currently the 3rd most popular social networking app (behind Facebook and Instagram) with a user base that is continually growing. 

We Can’t-Wait!

With the introduction of this new feature, the app hopes to reach newer heights. And we can’t wait to witness what content creators have in store for us.