Olivier Jolivet has been the chief govt officer of COMO Team given that 2017, overseeing the makes portfolio of 15 leading accommodations throughout the world—from London to the Maldives. Most lately, Jolivet oversaw the brand’s to start with European launch with COMO Castello Del Nero, a 12-century castle established on 740-acres of undulating green in Tuscany.
What sets COMO aside from other luxury models and how do you manage a stage of change from other luxury lodge makes? Given that its start, COMO Group’s shareholders have stayed the identical, which has furnished a uncommon sense of stability and the prospect to assume extensive expression. It is a competitive edge, significantly when recruiting new expertise. COMO is more than just a brand, it is a spirit and a lifestyle, which is why we’ve invested in fashion, places to eat, wellness and activity, and will go on to do so as we increase.
What is your solution to sustainability for now and in the long term? Our properties are located all all over the globe and every place faces its individual exclusive problems when it comes to sustainability.
Current successes incorporate appointing a Sustainability Manager at COMO Parrot Cay in Turks and Caicos to oversee initiatives on the island, these kinds of as squander reduction, h2o saving and our mission to remove solitary-use plastic bottles by 2023. Our Maldivian resorts, COMO Cocoa Island and COMO Maalifushi, are greatly concerned in maritime conservation initiatives, even though COMO Uma Bhutan supports Clear Bhutan, a non-financial gain organisation performing to make the country zero-waste by 2030.
COMO Castello del Nero marks the manufacturers to start with enterprise into Europe—why Italy? What can you inform us about the forthcoming opening of COMO Le Montrachet in France? Italy is a spot that hardly ever goes out of fashion, and as an worldwide life style brand name, it’s just about unattainable to avoid. Tuscany in specific is a person of the most attractive locations in the country, with its prosperous record, lovely landscapes, traditions and cuisine, it’s of great worldwide appeal. Opening the region’s to start with Asian-motivated wellness principle in the type of the hotel’s COMO Shambhala Retreat offers a little something new and exceptional to these types of a favored spot.
COMO Le Montrachet, our subsequent European job in the pipeline, is an exciting just one for us. We’re opening the home in Burgundy, which is broadly viewed as the world’s most prestigious wine areas and COMO will be the to start with global lodge group to have a location there. It’s going to establish on our reputation for featuring genuine, locally influenced eating experiences, and we have worked with lengthy-time structure associate, Paola Navone, on the interiors to give it that distinctive COMO feel.
How do you harmony building a manufacturer that is the two timeless and slicing edge? I imagine the solution to a timeless resort model is to have a strong brand identity and stick to apparent main values. Just one of our factors of distinction, for occasion, is the distinct search of our properties. When designing a lodge or restoring an existing building, we have a deep being familiar with of what can and what are not able to be improved: we often keep the first and historical factors intact. This way we provide guests with point out-of-the-artwork amenities and stylish spaces that have a story to convey to.
Bhutan is a relatively unconventional state in the portfolio. What is the system when it will come to obtaining and opening new qualities? We put large significance on spot when establishing a new property, always contemplating about how a place back links with our brand’s values. Bhutan has this sort of a sturdy non secular vitality, which travelers in search of reliable encounters answer really effectively to, so while it might be regarded as unusual, it is actually a part of the globe that helps make a ton of sense for the COMO brand.
What does modern day luxurious look like? While luxury can signify distinct matters to unique people today, COMO’s plan of luxury is understated, innovative, authentic and deeply intertwined with own wellbeing. We shell out a great deal of awareness to the architecture of our qualities due to the fact we want to give our guests space to aspiration and a pure atmosphere the place they can recharge, rest and reconnect with themselves. And for me, luxurious has some thing to do with the connection amongst place and intimacy.
What traits are you noticing in vacation at the second and in lodge bookings? The pandemic led to a change in people’s priorities, with health and wellness rating higher than ever. As a consequence, the craze in direction of wellness-led tourism has ongoing to soar and nowadays numerous organizations are sharpening their wellness choices to hold up with this. Nonetheless, our wellness qualifications are unmatched COMO and COMO Shambhala are groundbreaking.
Privacy and intimate areas are also of utmost essential for luxurious travelers, and we noticed an increased demand for COMO’s personal villas and residences, as perfectly as private, exclusive experiences catering for tiny teams of pals or households.
Today, discerning vacationers eschew luxurious for luxury’s sake and are far more fascinated in immersive, meaningful activities that make them feel aspect of a broader tale: the story of the place they’re exploring.
What gives you hope at this moment? The turmoil of the previous several several years has taken a toll on everybody, no matter where in the planet or what sector they get the job done in. Meeting individuals confront-to-encounter was unachievable, and building electronic connections was the only way. Now that the earth is opening up once again, resuming in-particular person meetings and connecting with folks from all in excess of the world and listening to their inspiring tales, is energising and won’t be taken for granted again.