Calif. destination that paid people to visit has a new promo

California’s Santa Maria Valley designed information headlines final yr with its “stimulus package” that lured travelers with $100 Visa present cards.

This calendar year, the region established amid ranchland on the Central Coastline is at it yet again with another consideration-grabbing general public relations campaign  called the “conquer inflation holiday vacation” — an endeavor to entice in folks who assumed they could not afford to journey amid skyrocketing inflation. 

Sorry, there is no totally free cash this time. This offer doesn’t even occur with a discounted code or particular promo code. 

The Santa Maria Valley Chamber of Commerce and Website visitors Bureau is basically flaunting its reasonably priced selling prices — that it claims are lower than those in improved-recognized travel spots such as the Napa Valley. 

“We’ve generally positioned ourselves as the economical Central Coast getaway, and I feel that’s quite evident when you assess price ranges throughout the board with some of our neighboring places,” reported Jennifer Harrison, tourism director for the chamber of commerce. “We begun talking about the inflation concern and soaring fuel price ranges and we imagined it was time to truly set it out there and enable people today know that they can continue to accessibility the Central Coast and not shell out a lot of cash.”

The chamber took a glance at the normal cost of resort eating and wine tasting in Santa Maria and in contrast it to the cost in Paso Robles, Napa and Pismo Seashore. You can see what its research observed in the graphic beneath and discover more particulars about the methodology at

The Santa Maria Valley Chamber of Commerce and Visitors Bureau pulled hotel price comparisons from Tripadvisor in early May for the weekend of June 24 to 26, 2022.

The Santa Maria Valley Chamber of Commerce and People Bureau pulled lodge price comparisons from Tripadvisor in early May for the weekend of June 24 to 26, 2022.

Santa Maria Valley

SFGATE did its very own research for resort rooms in the Santa Maria Valley out there in August and found quite a few options, which include a Greatest Western Moreover with a pool and the Historic Santa Maria Inn, with prices about $140 to $150 a night in the course of the 7 days and $220 to $230 on weekends.

The Hitching Post in Casmalia is housed in a 100-year-old building. 

The Hitching Put up in Casmalia is housed in a 100-year-old developing. 

Santa Maria Valley

About 260 miles south of San Francisco, the Santa Maria Valley sits in a rural landscape dotted with ranches, farms and compact cities these kinds of as Santa Maria, Orcutt and Casmalia. These towns have a cowboy flavor and are lined with antique stores and restaurants.

Harrison stated wineries, hiking trails, wildlife preserves and steak residences are all a attract. Sunset magazine has identified as Santa Maria’s barbecue the best in the Western United States. The area has its have way of planning tri-idea by seasoning it with black pepper, salt and garlic before sluggish-cooking more than an open fire of branches from regional indigenous oak trees.

To sample this style of cooking, Harrison encouraged the Hitching Article, a 70-yr-aged institution housed in a 100-12 months-aged developing. “We of study course have terrific Mexican eating places like Maya, which is nearer to downtown Santa Maria, and then undoubtedly Trattoria Uliveto [in Orcutt] has turn out to be a significant strike among individuals who really liked that elevated Italian cuisine. And the Pizzeria Bello Forno [in Orcutt] is a genuinely good pizza eatery. And then of training course, the Much Western Tavern [in Orcutt] really place Santa Maria Valley suggestion on the map and they’re currently on the lookout at an arcade as well.”

There are additional than 7,500 acres of vineyards in the Santa Maria Valley, the Central Coast’s first official American Viticultural Space. “We actually do have a genuinely terrific wine area which is incredibly comparable to our competitors,” Harrison mentioned. “And I assume it truly is untapped and starting to make an impact in the white space. And then, of program, we have our aged city Santa Maria, which is just an up-and-coming attractive little neighborhood of little places to eat and dining ordeals and antiquing. It is just  a terrific way to get away from the significant town, or get away from much more of the congested spots and check out a minor bit of what California has to provide in a condensed space.”