Panama-born hospitality brand name Selina is bringing its ‘stay, operate and play’ principle to Australian shores with the launch of Selina Central Melbourne and Selina St Kilda this 7 days.
Concentrating on Millennial and Gen Z travellers, Selina aims to take gain of the submit-COVID boom in remote operating and travel by supplying an lodging that caters to the way of living of the electronic nomad.
According to a 2021 examine by Gitlab, nearly 1 in 3 remote employees plan to relocate or work abroad in a post-COVID environment.
“I would say that we focus on psychographic elements around demographics,” Selina Managing Husband or wife for South East Asia, Australia and New Zealand, Gadi Hassin, instructed HM exclusively.
“If I experienced to give it an age bracket, I would say our viewers is frequently 25- to 34-years previous. But really, it is an viewers that is outlined by frame of mind and way of daily life.
“Selina is for folks who prioritise ordeals and human connections, have adventurous spirits and tick off their to do listing on the go and have seamlessly merged work and lifestyle (and not divided them into two competing segments).”
Selina’s Melbourne properties provide funds-friendly accommodation – a mix of communal rooms and suites from $30 to $250+ for every night – as well as co-working and leisure spaces together with in-household cinemas, libraries, kitchens, wellness areas, cafés and bars.
Selina Central Melbourne – found reverse Flinders Avenue Railway Station – features an underground speakeasy and listening lounge, HOWM Basement Bar.
Even though Selina St Kilda is situated close to the seaside and features a café, roof top rated bar and summertime wellness deck.
“Melbourne is a vivid, world-wide metropolis and we felt it was the great destination to start Selina into the Australian market place,” Hassin explained.
“The two properties are pretty various in mother nature. We felt this would afford to pay for travellers the fantastic mix concerning do the job and enjoy.”
Due to the fact launching in 2014, Selina has grown to 150 properties across 25 countries in North The united states, South The us, Europe, the Middle East and now Australia.
Hassin said the brand is aiming to broaden to lots of far more spots in the place.
“Our roadmap for Australia is to have a existence in most urban towns,” Hassin claimed.
“However, we also have a robust desire in regional and distant locations. We intend to provide travellers who are element of our escalating global group the option to stay, do the job and perform in a variety of destinations across Australia.”
