Be part of Suite Spot podcast host Ryan Embree, and hear in to the celebratory 100th episode exactly where we acquire you, the listener, down memory lane and reflect on all the interesting material we have lined on the podcast around the final four yrs, as properly as examine impending new content material that listeners can glance ahead to this drop.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Location exactly where hoteliers check out in and we examine out what is trending in resort advertising and marketing. I’m your host, Ryan Embree. Hi every person. And welcome to the 100th episode of the Suite Spot. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we ultimately produced it to this episode. This is a really humbling encounter. You know, we commenced this podcast, this digital marketing podcast back again in 2018. It’s just so a lot assist from Journey Media Team and, my teammates in excess of the a long time. I remember the to start with episode when we had been hoping to determine on the title. We had, a few diverse names. We landed on the Suite Spot and here we are at episode 100 four years later, just some rapid details ahead of we get commenced. And we surely are gonna share some information currently, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now over this earlier, back in 2021 and Stitcher as very well, we’ve received more than 50,000 plays and 600 followers from those people sites. So once more, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So right now with episode 100, these a celebratory milestone, I figured what we do currently is probably truly depend down some of my most loved and definitely the most played and well-liked tracks that we have experienced about these earlier a hundred episodes. We included a lot of matters when it arrives to resort electronic advertising. And it’s funny to pay attention back again to some of the very first couple episodes. The issue make a difference in which we chat about on the Suite Place is know-how is social media is track record management for, for resorts, and this technological know-how developed so swiftly. So interesting to go again to those 1st couple episodes, to see what we were being talking about and, and how that seriously bridges to today and see how much items transform. So let’s begin the countdown, the number one particular. So we’re not gonna perform backwards. We’re gonna start out at amount a person and do the job our way down. Selection a single, basically episode 84, how to sector your hotel’s breakfast possibilities. And we did not anticipate for this episode to be so well known, but it tends to make perception, correct? A person of the issues I know I’ve talked about on this podcast, a single of the points that truly adjusted the most all through these, these previous pair a long time with the pandemic is how a hotel serves breakfast to his visitors. It is a staple. It is a little something that we’re all utilized to as tourists coming to the property, viewing that breakfast buffet, viewing that waffle maker, occasionally that incredibly hot breakfast, that continental breakfast and how which is truly adjusted, correct? And definitely it started off with the pandemic of a health and basic safety situation of seeking to reduce shut make contact with in between your guests and your personnel. But then it’s sort of also in 2021, 2022 has turn out to be a staffing concern, appropriate? A whole lot of inns nevertheless are having difficulties with this, and they are not capable to workers their breakfast location. They are not able to continue to keep up with the friends that are coming in and out cleaning immediately after them producing guaranteed that the food stuff is becoming refreshed. So, you know, this episode, we took a deep dive into indicating not only how to industry your breakfast options, but how to established the appropriate expectations of what your breakfast offerings are at present, mainly because there’s just these kinds of a massive spectrum there of where by accommodations are at. And some of that also depends on the place you’re positioned in the nation, ideal? We saw some pieces of the state, that ended up a large amount slower finding back to estimate unquote usual and experienced limitations at their motels. So it was more durable for them to get back to that breakfast that guest have arrive to enjoy. So if a traveler was traveling from a person place of the state to an additional put, and they have been anticipating this simply because all the inns in their spot had been back again to regular that could lead to troubles. So this was a fantastic episode, tremendous, tremendous well known, once more, type of a shock, but you know, when you actually sat down and think about it, seriously not that shocking mainly because of the record of the past pair yrs, selection two was episode 94 and this, it genuinely speaks to what I talked about at the starting of this episode, right? The evolution of items like social media know-how, and how a lot that modifications just months or, or many years in excess of many years, this episode was all about Instagram reels for motels, suitable? So we delight ourselves at Travel Media Team at becoming at the forefront of hotel, digital advertising. We are the industry experts. And one of the factors we glance for is new patterns, traits, and features, specially when it will come to social media platforms, cuz which is what we do for motels. We companion with them. We enable develop custom written content for hotels on areas like Twitter, Facebook, LinkedIn and Instagram, correct? We know how common Instagram is, specifically with the younger travelers, millennials and gen Z. And a single of the items that Instagram had not long ago launched was Instagram reels. And this was a feature that was definitely pointed at TikTok, right? And they were seeking to it’s possible steal some of that current market share. These have been these sort of 30 to 2nd clips that end users could share on Instagram type of like Tik Toks in purchase to either endorse factors on residence, endorse features, breakfast options like we just talked about. So this was a new element that was recently released from Instagram. And this episode was definitely fantastic. We brought anyone from our social products group on as a visitor speaker to type of stroll us by way of how to use and what some finest practices are for Instagram reels. Number a few was episode 80, how to marketplace your hotel’s new renovations. Right? So 1 of the things that we actually centered on through the pandemic for motels was clearly how to get extra occupancy in a time the place journey just was not taking place, proper? Other than out of requirement. But some resorts decided to go a entirely different route and shut down fully to truly do some new renovations, appropriate? To renovate that foyer or wholly redo their rooms or facilities. And when we obtained out of the pandemic, they, we experienced these nearly brand new hotels, renovated motels that we ended up searching on how to promote and market place. So we shared some genuinely good methods, recommendations and ideal tactics on how you can share on social media, construct some excitement, discuss to that and your overview responses, your reputation administration, because you are only new for so very long. I bear in mind that was 1 of the critical phrases that we were talking about. New is new for just a limited amount of money of time. So you want to take advantage of it even though you can. There is seriously new renovations is some of the most effective moments to get these 5 star reviews and genuinely place your very best foot ahead out there with such a huge, enormous money investment decision. We know, materialize with renovation. Quantity 4 of our most common episodes at any time on the Suite Location. This was episode 86 organizing your hotel’s 2022 social media calendar section 1. So this was this sort of a big episode that we basically experienced to do two elements of it. And this is actually a person of my favourite episodes. We experienced Aislynn Roberts on and she’s one particular of our staff users from customer achievement. And she speaks to lodges on a day by day basis trying to obtain inspiration for them to uncover posts about occasions, area tales, facilities, seize bookings via social media. So what we resolved to do was get a calendar, the 2022 calendar. And we went via each and every one period and began to fill out that calendar, give suggestions for the summer months, the spring, the wintertime and the drop to enable hoteliers fill that calendar out with just remarkable written content. And once more, this was just 1 of my beloved episodes, definitely just obtaining innovative and, and sharing with accommodations. Some seriously, actually distinctive strategies to, to spur engagement on their social channels. Quantity five was episode 83 sophisticated sentiment examination and reporting. Now this was with Jason Lee, our chief technology officer, likely a single of the most recognizable voices on this podcast. He’s been with me innumerable situations. And the explanation is, is mainly because particularly what this episode was all about. A new rollouts for Journey Media Team, electronic options for inns. So Jason and his product and advancement group were difficult at work. Were being actually diving further into insights and info from visitor feedback. And this episode is all about that. Talking about how we get that facts from guest evaluations and how we deliver that data back again to the hotelier to make smarter operational and cash determination. So this was a truly fantastic episode doing a hundred podcast episode could not have been accomplished with out the support of my promoting staff and the guidance of Vacation Media Team and listeners like you. So I want to thank you, but we’ve also experienced some company outside the house of the Travel Media Group business, be a part of us, some actually huge names in the field. I try to remember we had a couple episodes of Yan Phitom from STR during the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR details indicating to us which could provide clues? Due to the fact we experienced hardly ever been by means of some thing like that in the sector we’ve been through recessions right before, but nothing at all, very little like we noticed the past pair yrs, oh, we had hospitality influencer. Rupesh Patel on to converse about popularity management and how significant that is for his lodges and, and what he’s doing suitable now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some important players from resort management teams just be a part of us and, and give strategies and methods on electronic advertising and marketing. And I’m so thankful we have so quite a few a lot more visitors not able to get to ideal now, but grateful for. So if you haven’t checked out some of those people episodes, be sure to do trigger they’re incredibly, very insightful. And by carrying out this a hundred episodes value, we’ve also have some truly unique annual episodes that we do each and every one yr that I have really come to love and are some of my favorites. 1 of them is with our VP of item and advancement, Patrick O’Brien. He will come on each and every year and we glimpse at the top rated five sentiment tags for inns throughout the place. You know, we have talked about cleanliness, which was a huge tag and subject throughout the pandemic, obviously, and Patrick not only shares this details with us, but he also shares means that you can respond to critiques as nicely as leverage this information for your social media marketing and advertising and internet sites. Yet another yearly episodes we do with is with our president Dana Sanger. We do a calendar year in review at the conclusion of each calendar year, just talking about the awesome accomplishments that the Journey Media Team group have attained and, and milestones and goals that they’ve hit as properly as the worth that we’re ready to offer for our lodge companions. We’ve been in hospitality, as I’ve pointed out before for about 40 decades and, and have motels that we function with throughout the country. So this is a seriously cool episode to type of replicate on all the matters that we have done to enable even further those partnerships and provide on new and existing associations in the field. And then last yr in 2021, we had a person of, I would say the coolest sequence. And this was remaining able to hear to you, our viewers, the listeners, the hotel listeners out there, and what they were capable to do is share their tales of what we referred to as hospitality heroes. So we had a, a number of episodes that we did in this collection just to realize some of these hoteliers that went higher than and outside of for the duration of what a person argued the hardest time for our field. And there ended up just some astounding, incredible tales. And it was just these types of an honor to share all those in excess of a channel on a discussion board like this. And with that, I am quite enthusiastic to announce that we are accomplishing a second sequence, which is heading to be named Hospitality Trailblazers, where we are gonna consider some of the major and loudest voices in the resort marketplace. And we’re gonna invite them on the Suite Place. We’re gonna chat and we’re gonna choose their mind, question them what they think about what is what’s on the horizon. What they feel are some recommendations and tricks. When it comes to electronic advertising and marketing for their administration group, we are gonna have some definitely, actually excellent guests and I am super stoked about it. So you’re listening to about it below. First much more information to arrive about Hospitality Trailblazers. This is our 2nd sequence that we’ve completed to form of actually amplify the voices of our sector. Mainly because once again, we, we, we’re these a tight knit community, but once again, as we wrap up now, I just wanna thank anyone. My Travel Media Group staff, my advertising group for all the hard perform that they’ve set into this, a hundred episodes is no straightforward feat. I wanna thank you. The hotel listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a evaluation. We’d appreciate to listen to your opinions and opinions about what we’re accomplishing, ideas about what you’d like to hear for our future a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you following time on the Suite Place. To be part of our loyalty program, be guaranteed to subscribe and give us a five star studying on iTunes. Suite Location is created by Travel Media Team. Our editor is Brandon Bell with cover artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you appreciated your continue to be.
